There are many approaches to design. One approach that is extremely practical is the User Design approach offered byUserExperience Experts Agency
So what exactly is user design?
While manufacturers may come to a design company to help them solve specific problems such as why an application isn’t working,the truth is that while they may have identified that a program or an app is not a particular hit with their clientele,they often don’t really know why?
Or alternatively,they may know of one or several of the problems,but haven’t figured out exactly how to connect with their customer to provide a “wow experience.”
User design,as defined by UX agency,is looking at fresh eyes to break down a product into its basic elements,find both positive and negative problems to work on,but over and above all these,to also provide solutions to create that “wow experience” so that it stands out in the marketplace and caused people to become brand ambassadors for the product.
UX Agency uses a number of techniques to do this,one of which is to use what is called the double diamond approach.
What is the double diamond way of design?
The Double Diamond approach involves four elements:
- Discover the problem areas the client has for their product thoroughly,
- Decide specific areas to focust on
- Create significant solutions to the customer’s problems
- Test the solutions the design team comes up with to see which ones work and which ones don’t.
The Double Diamond approach may seem simple when described in words,but it’ts far different in practice.
Take the first step for example: Discover the problem areas the client has for their product thoroughly.
The company may believe that they have identified one,two,or even three problem areas that need to be worked on,but a good design agency like our agency Singapore knows that the companies and company designers can be blind to many faults that are part of an application for example.
So the first element of the Double Diamond approach is actually ripping the companies brief apart to discover what isn’t working now,why is this important,and to whom.
It’s entirely possible for example,that the problem is not so much with the customer design,but one of the major stakeholders in the company holds too much power and sway over the product.
A good design company such as our User Experience Experts Agency has to be able to be part detective and part counselor,and the problem may be not that the product has too many flaws,but the wrong benefits are being offered to customers.
Ultimately,the final goal of User design is to develop features that will delight a customer and give them a real sense of experience.